Tabadlab has developed four kinds of public service ads (PSAs) to support clear and credible public messaging around Covid-19. The first are bespoke PSAs that reinforce the essence of the need to protect, diagnose and treat the Covid-19 challenge. The second are a series of adaptations of pre-existing concepts and material, for local audiences—including multilingual versions of the adaptations. The third are translations of pre-existing videos, in multiple languages. The fourth are PSAs for government entities.