Applying Behavioral Insights to Activate Parental Engagement
Education outcomes in Pakistan are characterised by a twin crisis – a high number of children do not attend school, and those in school do not learn at the requisite level. This chronic stagnation of outcomes makes Pakistani children one of the lowest performing cohorts in the region. In a hyper competitive, rapidly changing, and increasingly integrated world, these low education outcomes are a dire threat to the progress and well-being of Pakistani children and the vitality, prosperity and standing of the country as a whole.
The longevity, diversity and complexity of the learning crisis in Pakistan warrants unpacking this area of national importance with much greater rigour. In addition to understanding structural and supply-side issues, it is vital to try to explore the why, the who and the how of learning in Pakistan. To do so, we have employed behavioral science insights to diagnose factors that can help redesign the learning equation—not just in Pakistan but far beyond.