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Towards Learning

Applying Behavioral Insights to Activate Parental Engagement

Education outcomes in Pakistan are characterised by a twin crisis – a high number of children do not attend school, and those in school do not learn at the requisite level. This chronic stagnation of outcomes makes Pakistani children one of the lowest performing cohorts in the region. In a hyper competitive, rapidly changing, and increasingly integrated world, these low education outcomes are a dire threat to the progress and well-being of Pakistani children and the vitality, prosperity and standing of the country as a whole.

The longevity, diversity and complexity of the learning crisis in Pakistan warrants unpacking this area of national importance with much greater rigour. In addition to understanding structural and supply-side issues, it is vital to try to explore the why, the who and the how of learning in Pakistan. To do so, we have employed behavioral science insights to diagnose factors that can help redesign the learning equation—not just in Pakistan but far beyond.

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Umar Nadeem is the Head of Advisory at Tabadlab. He works at the intersection of evidence, technology and policy with experience in policy analysis, design and management of large-scale programmes and digital transformations, and has led multi-disciplinary portfolios advising governments and corporations in Asia, Europe and Africa. Umar holds a Master of Public Policy (MPP) from the Blavatnik School of Government, University of Oxford.

Moiz Naeem
Policy Analyst | + posts

Moiz Naeem was a policy analyst at the Education, Skills, and Youth centre at Tabadlab. His interests lie in 21st century skills and data driven research to help educational stakeholders make informed decisions. He holds a BSc. in economics and math from the Lahore University of Managament Sciences.

Maira Sheikh
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Maira Sheikh was an Associate at Tabadlab. She is passionate about research and evidence-based policymaking in the field of education, digitisation and public service delivery. Maira is a Social Research and Public Policy graduate from New York University Abu Dhabi (NYUAD) and completed her minor in Social Entrepreneurship from NYU Stern School of Business.

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CEO and Senior Fellow at Tabadlab. He has over two decades of advisory experience in public policy in complex political environments. He writes a weekly column for The News International, a fortnightly column the Arab News, and hosts the How to Pakistan podcast.